A New Era: White House Unveils Major Initiative To Make Fertility Care Significantly More Affordable

For far too many Americans, the path to parenthood is hindered by the staggering cost of fertility treatments. With treatments costing upwards of tens of thousands of dollars – for a single cycle – many families are weighing impossible choices: Is it better to delay parenthood, incur heavy debt, or walk away from the dream of having a family entirely?

The White House’s October 16, 2025 announcement signals the government’s new, and much-welcomed, commitment to expanding access to fertility care for families. Starting in 2026, families will be able to purchase key fertility medications directly from a new government-backed platform at discounted rates of up to 84%, with low- and middle-income women (those with incomes below 550% of the Federal Poverty Level) receiving an additional, steeper discount. Medications account for a significant portion of total treatment expenses, so reducing their prices in this way could see the total cost of fertility treatments reduced by nearly half.

To further supplement these changes, Pergoveris, a fertility drug currently available for use in other countries, will receive priority review in the U.S., with the aim of providing American families with access to yet another affordable fertility medication. Building on these efforts, the White House will also be implementing measures to make fertility insurance as simple to purchase as dental and vision.

The expected immediate impact of these efforts? More affordable fertility medications, allowing more families to access fertility care with fewer financial barriers. Families who once had to set aside the dream of treatment may finally see a path forward. Though these measures won’t remove every barrier to fertility access, they offer meaningful relief for families.

Less Money on Fertility Treatments Means More Money for Your Family

As fertility care becomes more affordable, families can redirect their resources and begin building the lives they’ve envisioned.

When the cost of one significant milestone drops, the ability to achieve the others grows. How might life change if the financial weight of fertility care were lighter? What opportunities could emerge for families planning their future?

An aspiring mom might decide to freeze her eggs and invest additional time in her career while keeping her dream of parenthood alive. Could delaying her parenting allow her to create more wealth for herself and the family she hopes to build?

A hopeful couple might be able to pursue treatment without plunging into destabilizing debt. Isn’t starting a family on stronger financial footing the kind of security every parent hopes for?

When less funds are spent on treatments, more funds are available to secure quality childcare, expand future earning potential and fund educational / professional growth opportunities, and create financial breathing room to plan with clarity. Every dollar saved and every financial barrier lowered creates an opportunity to thrive.

A chance to make choices instead of sacrifices, to plan ahead instead of scramble, and to build a life imagined without trading off financial security.

When Fertility Care Becomes More Affordable, Systems Have the Chance to Evolve

Making fertility care more affordable also creates opportunities for employers, insurers, and lenders to support families on their path to parenthood.

When the total cost of fertility treatments are reduced by nearly half, employers who were previously unable to fund fertility benefits may now have the opportunity – and sufficient funds – to act.

Insurers facing a substantially lower cost-per-treatment may reconsider their coverage policies and be positioned to provide full coverage for IVF procedures.

When families need to borrow, or pay, far less for fertility treatments, the financing that previously felt — or indeed truly was — out of reach may become attainable; and when each treatment requires less borrowing, lenders will be able to serve an even greater number of families, with the funds and lending criteria they already have.

The Power of One Change: Small Shifts Can Reshape Big Systems

It’s true that complex systems – like the care and financial systems many families rely on – make reforms of any kind challenging. Real progress within these systems requires navigating a web of interconnected financial and logistical barriers, restructuring incentives, anticipating ripple effects, and building partnerships to reshape social norms and pursue new priorities. The ties that make these systems so hard to change are the very ties that help change spread, once started; they’re the reason a single change can create the opportunity for further progress and make other advances easier, and eventually, inevitable.

This change in U.S. healthcare policy sends an important signal – that something once out of reach is now within sight – and we’re hopeful it will establish a path for deeper reforms. From expanded fertility access to universal childcare and paid leave, this shift reminds us when families have support, they don’t just build their futures – they build all of ours.